10 Reasons Why Online Shopping Is The Best Marketing Essay

10 Reasons Why Online Shopping Is The Best Marketing Essay ABSTRACT After Internet growth, most of the dimensions of our lives such as education, business, communication, etc., were surpassed by this new phenomenon. One of these dimensions is to deal with online buying of different products and services. This paper describes the various methods of shopping and sending gifts online. This paper will also discuss the various web advertising techniques and tools used to bring traffic to the website. HISTORY In 1990 Tim Berners-Lee created the first World Wide Web server and browser. It opened for commercial use in 1991. In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut. During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping. Also in 1994 the German company Intershop introduced its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared. [1] PROBLEM STA TEMENT The concept of grab and wrap has established to facilitate the customers who don’t have much time to go in the market and search for different items to gift their loved ones. This website will bring all the gift items wrapped and delivered at your doorstep. All you need to do is just grab the gift and go to the party without being indulged in hassle of leaving your place, reach to the required shop, get the item, get it wrapped and then go to the party. This whole process is even worst when you are involved in office and family matters. But still, you can’t ignore this event. We will also assist in making your special days like i.e anniversary, birthdays, events a memorable one. We will provide the secure and trusted shopping and shipment mechanism by fulfilling the right orders at right time. RESEARCH OBJECTIVES In this research, we have three objectives. First Objective: The first objective of our research is to find out all the needs of customers pertaining t o online shopping. Second Objective: The second objective of our research is to provide such a marketing mechanism that would bring enough traffic into the website through affiliate programs, Google Ad sense and other social marketing networks. Third Objective: The third objective of our research is to design a model to provide the customers a secured online shopping experience. SCOPE AND LIMITATION In this research, we have analyzed different ways of online shopping and focused particularly on gifting the products and their wrapping material. This research is applicable in Pakistan and other countries similar to it in which online shopping is effective and most common mode of buying. Our products will mainly consists of the various categories that the people usually purchase for gifting purposes. The proposed model application can be implemented through google websites, different website designing platforms, or using programming languages such as HTML, ASP.NET, C#, Dreamweaver etc. The size of sample in our survey is 100. The distribution of questionnaire was done only in Karachi which might be another limitation for the research.